On this episode, we talk with Austin Armstrong), Co-Founder and CEO at Syllaby), a new subscription platform that enables customers to use the latest AI tools to develop a social media strategy and to generate scripts for any social media video platform.
The Syllaby platform works best for service businesses like law firms, real estate agencies and medical practices. The algorithm uses search engine data to identify popular questions or problems people are searching for that your service could help them with. It can then automatically generate a script for a social media post that addresses those questions.
Austin says that a lot of people are visual learners like him, and a 30- or 60-second video is perfect for those types of learners. Also, with video, potential customers can begin to feel a personal connection with the service provider.
Austin and his team set the business up as a subscription SaaS model that starts with a free trial. His experience with having several other businesses tells him that the SaaS subscription model is easier to scale.
After five months in operation, the company has more than 1,400 active subscribers with a 50% growth rate month over month. They have an impressively low churn rate of 8%, showing that the model is working.
Resources mentioned:
Austin Armstrong | LinkedIn -https://www.linkedin.com/in/austinarmstrong90/
Austin Armstrong | YouTube -https://www.youtube.com/@SocialtyPro
Syllaby | LinkedIn -https://www.linkedin.com/company/trysyllaby/
Syllaby | Website -https://www.syllaby.io/
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