In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology, is joined by Jordan Salvit, Co-CEO and Co-Founder of KitNipBox. Jordan provides insight into what his experience was like founding KitNipBox seven years ago at the forefront of the subscription industry. He also touches on how KitNipBox prioritizes their acquisition strategy, how the product has evolved, and their strategies for customer retention.
Jordan kicks off the episode by sharing a few of the lessons he’s learned after spending seven years in the subscription space. He explains that because each business has different customers with different needs, it’s essential that subscription businesses listen to their customers’ feedback and understand their specific needs. In the same vein, Jordan suggests that subscription businesses should offer subscribers as much product customization as possible.
Jordan continues by shedding light into how KitNipBox managed the build vs. buy question that subscription businesses so often face. He explains that when KitNipBox was first starting out, there weren’t as many third party out-of-box solutions available. Because of this, the company was more intentional about only building things that were necessary to the business.
The episode wraps with Jordan sharing his take on why businesses should consider subscription as a model, highlighting the predictability and narrowed focus that it offers.
You can find this episode’s guest, Jordan Salvit, on LinkedIn). You can also find )KitNipBox here). Don’t forget to rate, download, and subscribe to the show and share this episode with your network.
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