cover of episode The SEO Strategy for High-SKU Stores (Hear How It 10Xed Sales) with Blink SEO’s Sam Wright

The SEO Strategy for High-SKU Stores (Hear How It 10Xed Sales) with Blink SEO’s Sam Wright

2024/6/10
logo of podcast eCommerce MasterPlan

eCommerce MasterPlan

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Shownotes Transcript

Sam Wright is the Managing Director at specialist eCommerce SEO agency Blink SEO, and at Macaroni Software the new Shopify-specific SEO tool he’s building to solve problems that they’ve found with SEO at Blink SEO, especially productivity-wise. Sam’s been in SEO since 2007, and in eCommerce since 2002. 

Hit PLAY to hear: 

  • Why you should prioritize your category pages 
  • How to do on-page optimization 
  • Why it’s no longer about backlinks 
  • The different SEO strategies for high and low SKU count businesses 

Key timestamps to dive straight in: 

[04:11] Customers' desire critical for SEO and marketing. 

[08:57] Analysis reveals 60% organic revenue from Shopify. 

[11:18] Rule of thumb for collection pages. 

[12:25] Macaroni analyzes Shopify tags to optimize categories. 

[14:23] Listen to Sam’s Top Tips! 

Full episode notes here: https://ecmp.info/494)

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