cover of episode The eCommerce Mattress Revolution with Mark Tremlett, Founder of Naturalmat

The eCommerce Mattress Revolution with Mark Tremlett, Founder of Naturalmat

2023/5/8
logo of podcast eCommerce MasterPlan

eCommerce MasterPlan

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Shownotes Transcript

Mark Tremlett is the founder and director of organic bed and mattress brand Naturalmat.

Founded in 1999, they now generate over £6 million a year via their Shopify store and other channels.

And they have recently gained their B Corp certification!

In this episode we discuss:

  • The alignment of sustainability and customer expectations 
  • How demographics have changed within the past decade
  • Exploring print as a means of marketing 
  • Utilising a multichannel approach to advertising 
  • Reducing the carbon footprint of an eCommerce store

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