Shea Gerhardt is the inventor, founder and CEO of Buderflys, an innovative and strategic earbud brand.
Based in the USA they’re selling exclusively DTC via their Shopify store to the USA only at the moment.
Founded in 2016, they started selling in 2021 and did nearly $500k in their first four months of marketing – including going out of stock multiple times.
Whilst Shea shares plenty of great tips, this is definitely one of those super-inspiring episodes. Especially around the impact of really drilling down into WHO your customer really is, and taking that into every aspect of the business.
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