Judith Harvey is the eCommerce lead at Naturisimo, the home of ethical beauty. Founded in 2008 they now sell via their Shopify store with 7-figure sales.
Hit PLAY to hear:
- Naturisimo’s personalization journey
- The challenge of maintaining Naturisimo’s identity while promoting the brands they carry
- How to effectively use brand stories
- Retaining customers through education and brand association
- What segmentation can do for your business
Key timestamps to dive straight in:
[05:36] Delivering safe, effective, clean beauty products.
[09:22] Challenges: recruiting, retaining customers; expanding product purchases.
[10:50] Finding product associations to educate and upsell.
[13:15] Balancing brand innovation and customer loyalty.
[19:16] Success based on segmentation.
[20:33] Personalized, journey-based customer engagement and product discovery.
[22:17] Listen to Judith’s Top Tips!
Full episode notes here: https://ecmp.info/512)
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