Bryan Marville is the founder of apparel business WORN, where he’s on a mission to dismantle America’s relationship with commodity cotton basics and fast fashion.
Founded in 2018, they sell via their Shopify store and wholesale channels, and are now a 7-figure business.
Hit PLAY to hear:
- Why prioritizing product quality is key
- How to do effective brand scaling
- Building a loyal tribe of customers
- Embracing analytics to understand your business better
- Thinking long-term
Key timestamps to dive straight in:
[05:56] Niche brand, scaled to larger sock market.
[07:56] Neoprene, socks, wet suits, merino, cotton, sweating.
[09:50] WORN’s design mantra: performance sustained.
[11:00] Product must be performing to be sustainable.
[13:32] Focus on consumer relations and product quality.
[17:08] Company introduces new performance-enhanced fabric line.
[20:24] Listen to Bryan’s Top Tips!
Full episode notes here: https://ecmp.info/503)
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