Growth Lessons in the Beverage Industry with Rapscallion Soda’s Gregor Leckie
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Gregor Leckie is the founder and managing director of Rapscallion Soda. Founded in 2018, they’ve shipped over three quarters of a million cans! Selling via their DTC Shopify store and B2B Shopify trade site, they’re now doing over 1,000 orders a month. 

Hit PLAY to hear: 

• Why adaptability has been a key business strategy for Rapscallion Soda 
• Sustainability as the brand’s core principle 
• The importance of having direct relationships with both suppliers and customers 
• How innovation plays a role in the brand’s operations 
• How limited edition and seasonal products can boost your sales 

Key timestamps to dive straight in: 

[03:32] Transitioned from wholesale to digital, achieved growth. 

[08:06] Passionate about nose-to-tail, from fruit. 

[11:59] Efficient facility for long-term, sustainable operations. 

[13:39] Improving soft drink production for environment. 

[17:31] Business prioritizes transparency, seeks customer understanding. 

[21:24] Scotland's diverse producers, plans for Scottish citrus. 

[22:52] Listen to Gregor’s Top Tips! 

Full episode notes here: https://ecmp.info/497)

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