gloveglu’s Winning Strategy in Mastering Wholesale, D2C, and Marketplaces for Goalkeeper Gear
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Paul Sherratt is the founder and CEO of gloveglu, a global sports brand specialises in goalkeeper products and services.

Founded in 2010, they now sell via their Shopify store, marketplaces, and wholesale. In 2023, gloveglu sold to over 80 countries, growing at 45% year on year with annual sales on track for £2.5 million in total, with 20% via the eCommerce store. 

Hit PLAY to hear: 

• Paul’s eCommerce journey 
• Founding gloveglu 
• Expanding the business to cover eCommerce 
• Growing their social media presence 
• How a lean team of 5 works for the brand 
• Staying focused and keeping things simple 

Key timestamps to dive straight in: 

[05:58] gloveglu idea stemmed from working with Ulsport. 

[09:09] Shopify technology facilitates global b2b and b2c. 

[12:29] Core products produced in-house, b2b distribution. 

[14:43] Gloveglu offers grippy, wash, and refresh options. 

[16:49] Soccer stores upsold Glove Group products effectively. 

[20:14] Considering expansion in sporting niche market focus. 

[23:00] Keeping it simple and focused. 

[24:14] Listen to Paul’s Top Tips! 

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