Nick Hussey is the founder and managing director at FRAHM Jacket, a men’s clothing brand that exclusively sells by pre-order.
Founded in 2018 they did £2.2million via their Shopify site in 2023.
Hit PLAY to hear:
- Why honesty and transparency are key for any brand
- The role of preorders in building a successful business
- Thinking long-term
- Practicing sustainability in your business
- Why product quality trumps quantity
Key timestamps to dive straight in:
[05:20] Commuter cycling brand failed to reach potential.
[07:14] Nick’s determination to build a successful business.
[11:51] House-husband, kids, mental health, brand growth.
[15:35] High-growth businesses erode brand, face downfall.
[17:44] Preorder, exclusivity, anticipation, positive reviews.
[19:49] Growth is a metric of a business.
[23:44] Creativity blossoms when money is scarce.
[24:57] Listen to Nick’s Top Tips!
Full episode notes here: https://ecmp.info/504)
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