cover of episode Doubling Sales in a Year as a Fashion Brand with Black & Beech's Stacey Grant-Canham

Doubling Sales in a Year as a Fashion Brand with Black & Beech's Stacey Grant-Canham

2023/10/2
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eCommerce MasterPlan

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Shownotes Transcript

Stacey Grant-Canham is the creative director and founder of Black & Beech, a feminist fashion brand. Founded in 2016 they sell via their Shopify site. Black & Beech are a 6-figure retailer and are currently doing double last year’s sales.

In this episode we discuss:

  • Incorporating political and social issues into the brand
  • Have a strong presence on special occasions or holidays
  • The impact of mindset on Stacey’s business growth
  • Why you need good people in a business for it to grow

Time stamps:

[06:48] Develop, sell, and expand product range consciously.

[11:03] Black & Beach’s success after mindset shift.

[15:43] Taking business seriously and scaling with good people.

[19:02] Challenges with Royal Mail strikes and growth.

[22:32] Campaigning for International Women's Day drove traffic.

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