"if it's not a core efficiency, then outsource it" - Eric chats with Chloe about how he's grown Beard Brand into an international brand, the vision that underpins all they do, and the power of the seperate content site Urbanbeardsman.com. They also discuss what you should (and shouldn't outsource), team structure and the power of YouTube.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
