Balance the Physical and Digital in Sustainable Fashion Lucie Harrild from comhla
35:22 Share

Lucie Harrild is the founder of comhla, a one-stop shop for sustainable fashion built on Shopify. Lucie shares the initial challenges of pitching her idea without a visual representation and how she decided to create a website early on to showcase her concept. 

The focus of Lucie's business is on demonstrating behaviour changes in sustainable fashion such as repairing, upcycling, and buying and selling pre-loved items. She aims to show that sustainable fashion can still be beautiful without sacrificing personal style.

Lucie discusses her plans to open a physical store and use it as a platform for online marketing. She reflects on the importance of telling a unique story, the growing awareness of the environmental impact, and ways to help consumers make better purchasing decisions,

In this episode we discuss:

• How can a website bring a concept to life?
• Why you need a physical store as a marketing platform
• What is ‘choice editing’?
• Mainstream vs sustainable fashion
• Supporting customers through the (often) confusing landscape of sustainable fashion

Dive In:

[04:44] Launching a fashion platform with a sustainability focus.

[09:50] Lessons learnt from a challenging pitch.

[14:55] Having different customer profiles.

[17:54] How choice editing makes sustainability accessible and inspiring.

[25:52] Leveraging Canva and teamwork for collaboration and carbon tracking.

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook)** 500 Tips to Increase Your Profits**

Get all the links and resources we mention & join our email list at https://ecmp.info)

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review) or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor)

This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/