Lyndie Benson is the founder, CEO AND Chief Creative Officer at Bleusalt – a luxurious line of seasonless basics made sustainably 100% in the USA from the softest fibres on earth.
Founded in 2017, they sell via a Shopify site and a flagship store in Malibu, and since launch have sold $25 million of product.
In this episode we discuss:
- Starting eCommerce from scratch
- Marketing luxury items
- Full time staff vs. contractors
- The changing landscape of social media advertising
- Augmenting what’s already working
Learn more about Bloomreach >>> [ecmp.info/bloomreach](- https://ecmp.info/bloomreach))
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook)** 500 Tips to Increase Your Profits**
Get all the links and resources we mention & join our email list at https://ecmp.info)
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review) or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor)
This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
