Today, we're excited to chat with Linda Zink, the Chief Marketing Officer at The Simply Good Foods Company. Linda's illustrious career in the food and nutrition space includes influential roles at Atkins Nutritionals and Quest Nutrition, both of which are now part of Simply Good Foods. Before joining The Simply Good Foods Company, Linda was instrumental in steering marketing and innovation at WhiteWave Foods and held pivotal positions at Kellogg's, Clorox, and multiple other very notable companies.
Linda's expertise in marketing and product innovation has been a driving force in reshaping the way food companies approach health and wellness trends, and her journey reflects a deep understanding of both consumer behavior and market trends.
In this episode, Linda delves into her extensive career, from the evolution of the Atkins and Quest brands to the challenges and successes of marketing in the ever-changing landscape of health-conscious consumerism. She also dishes out her insights on personal growth and leadership, reflecting on how her experiences have shaped her approach to innovation and team building.
So, without further ado, let's welcome Linda Zink, Chief Marketing Officer at The Simply Good Foods Company.
Produced by Simpler Media)
