Dan Tarman, Chief Communications Officer of eBay, talks to Lippe Taylor about the power of a brand's purpose in crafting a compelling communications strategy.
As part of our Digital Reductionism series with The Holmes Report, we are interviewing the communications leaders behind today’s most influential brands. Our conversations are meant to uncover key learnings about how marketing and communications leaders can best take advantage of today’s digital enlightenment.
Today’s episode is with Dan Tarman, Chief Communications Officer of eBay. eBay, as a company, is driven by a strong sense of purpose as a platform that democratizes commerce through technology; this purpose is remarkably consistent with everything they do in a marketing and communications capacity.
In this interview, we get into the nitty-gritty of how eBay is able to walk the walk in ensuring indelible consistency between its communications strategy and brand mission. We also get into how brands can use data for their own storytelling, the importance of self-disruption, and the power of a brand’s purpose to inspire and energize its staff.
