What NOT to Post About When Interest Rates Drop
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Mortgage interest rates dropped a TON over the last week, BUT... what should you be posting about as a real estate agent?I've seen a ton of agents missing the mark with their social media posts, and the ton is all wrong. I explain exactly how real estate agents should be posting about interest rate changes, in a way that doesn't crush your credibility. This episode discusses the recent stock market "crash" and its impact on the real estate industry. Dustin emphasizes the importance of providing context and being empathetic in content creation during turbulent times. He advises real estate agents to be a voice of reason and stability, focusing on educating and advising their audience rather than celebrating short-term wins.Takeaways- During turbulent times, real estate agents should provide context and stability in their content.- Focus on educating and advising your audience rather than celebrating short-term wins.- Be empathetic and considerate of the challenges your audience may be facing.

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