Most real estate agents are struggling with an identity crisis. You’re caught between being the “business owner” and playing every other role—secretary, transaction coordinator, designer, database manager—at the expense of growing your business. Sound familiar? In this episode, I’m getting into the core issue that keeps so many real estate agents stuck and exhausted. I’ll break down why letting go of control and focusing only on actual money-making activities is the secret to scaling your business and, yeah, reclaiming your life. Let’s tackle what roles you should be playing, how to set up systems that actually work, and why hiring a transaction coordinator is a no-brainer for literally every single Realtor.
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