MAP 033 - How Your Marketing Is Pissing People Off, AND Zillow Gets into Mortgages
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I hope you're wearing steel toed boots, because this week, I'm stepping on toes! I may just call you out this week for using these crappy marketing tactics, BUT I do it with love. How is anyone supposed to improve if they don't know what to improve on!? I start out briefly talking about the big real estate news this week; Zillow bought a mortgage company and is officially getting into the mortgage game. Want my take on that? Well you'll certainly get it! Then I start jumping up and down on toes, and telling you how you may be pissing people off with your marketing and how you treat your clients at closing. Most of us don't fully think about how our actions or marketing messages are received by the consumer, aka those not in the real estate industry. You need to hear this perspective because most Realtors do the stuff I specifically beg you to stop doing, along with context of why you should stop. I'm in rare form this week Massive Agents, so if past performance is any indication, this will be one of our most listened to shows. 

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