113: How Realtors Can Crush It on YouTube w/ Roger Wakefield
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If you're a Realtor wanting to crush it on YouTube, then you need to learn from a plumber. That's right, a plumber holds the roadmap and blueprint for real estate agents to crush it on YouTube. So this week, we're talking to that plumber.Roger Wakefield will say, "I am just a plumber."

Simple and matter of fact. But what Roger will also tell you is that he is JUST a plumber that is crushing it on social media, specifically on YouTube.

Roger has an awesome story about the first Social Media Marketing World conference that he attended in San Diego. He was the only person in his industry that was in attendance. And we don't mean just Plumbers, we also mean HVAC, electricians etc.  

His reaction? 

Excitement! 

There was no one there like him and there is no one out there doing what he is doing, to the level he is doing it. 

Roger went home from that conference and changed his entire marketing strategy to videos on YouTube and within a year had thousands of subscribers. He became the DISRUPTION in his industry and changed the game. 

As real estate agents and loan officers, we need to stop doing things JUST because that is the way they have always been done. There is so much opportunity out there to be the disrupting force that Roger is in the plumbing world. We have such an opportunity with all of these emerging platforms to be able to set ourselves apart but what the Real Estate industry suffers from are people that are just doing what they want people to see. Rather than the other way around. 

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