Episode #56: Kyle Reyes Talks About Behind-the-Scenes of His Marketing Success
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Kyle Reyes Talks About Behind-the-Scenes of His Marketing Success Do you know what to look for in a marketing agency? How do you cut through all the noise and get your message heard? Marketing expert Kyle S. Reyes talks about behind-the-scenes of achieving success in marketing that business owners don’t normally talk about.

Key Questions Asked:

What were some of the roadblocks Kyle faced when he was starting out? How did Kyle navigate through the creation of his team during the early stages of his business? What should business owners look out for in deciding which is the best agency to work with? What mistakes do Kyle see business owners often make when it comes to marketing? Why is this mistake so crucial to avoid especially to those who are just starting up? What mistakes do business owners unknowingly commit? What advice would Kyle give to business owners?

Highlights of Lessons Learned:

Overcoming Roadblocks

So many entrepreneurs get into what they do because they’re passionate about it but didn’t know the first thing about running a business. For Kyle, taking a bigger portion of the seed money and setting it aside specifically for accounting and legal research and hiring a chief financial officer would have saved him a huge amount of time and valuable resources during the early stages of setting up his business. People say, “When you have weaknesses you should double down on those weaknesses and get better at them,” that’s ludicrous. Don’t double down on your weaknesses. You should hire somebody to deal with those weaknesses and instead quadruple down on your strengths.

Building His Team

Kyle’s early team had a lot of creativity but not a lot of structure He had since learned that it’s not worth it to spend so much time trying to create a culture of structure, because it goes against everything he was trying to create.

Choosing an Agency

Business owners should be able to recognize the following red flags when selecting a marketing agency to partner with:

If your prospective agency doesn’t ask a lot of questions If they’re willing to take on everybody and anybody as clients. (Not everybody is going to be a fit.) Always be skeptical about agencies that aren’t willing to give you the raw data of your Google analytics Be wary of agencies who take a percentage of what you spend on your advertising Be wary of an agencies that are not willing to share with you testimonials from clients Be wary of agencies that are not a good at storytelling. The best form of marketing and advertising is storytelling. And agencies that focus on taking your core values and your unique selling proposition and turning that into a narrative for you, that’s where you’re going to find a higher level of success. It’s also important to know your story before you even begin looking for an agency.

On Marketing

It’s not about how many times you failed, it’s about how many times you were able to get back up. You can’t take losses personally. Running a business is like dating - at the end of the day you’re going to have those setbacks, but if you let that take away from your energy or your drive and enthusiasm, that’s when you become a loser. Advertising is a delivery method, marketing is the message. Being authentic in your marketing is so crucial to having that story resonate with your target demographic. With an effective marketing campaign, you’re built around an authentic voice. If you can understand the paradigm shift that’s happened in our culture and how people are consuming content and how to make content resonate with them as a business owner, you will win every single time.

Common Mistakes

One of the most common mistake that business owners make in marketing is not being authentic in their campaigns. They are also afraid to take a stance, they’re afraid to take a perspective and so they’ll just water down their...