Episode #41: Jessica Tyner | The Most Critical Copywriting Skills You Need to Successfully Build Your Brand Online
28:44 Share

Award Winning Author Shares the Most Critical Copywriting Skills You Need to Successfully Build Your Brand Online

Who wouldn’t want their business to rank first in web searches? How effective is your marketing strategies to increase website traffic? In this Podcast episode, award-winning author and business owner, Jessica Tyner, reveals what it takes for business owners to increase brand awareness and establish their reputation in the online market with the help of content generation and copywriting.

Questions Asked:

What is the most important skill every business owner needs to have in terms of copywriting? What skills do business owners need to develop while they are still in the position to invest? What are the necessary steps every business owner needs to take when engaged in copywriting? What are the most popular service requests? How does Jessica ensure flawless writing? Where does she see a lot of mistakes in a content generation?

Highlights of the Lessons Learned: 

SEO (Search Engine Optimization) is considered as the most important skill that every business owner should have when doing business online. The secrets of SEO are the following:

Quality content Incorporation of keywords and phrases

Note: SEO is the ultimate organic way to make your business appear on the first page of web searches – which is the key to drive traffic to your website and eventually convert to sales.

The economic way to successfully initiate SEO in your business is to outsource a freelance writer because most businesses do not require a full-time writer. Some things to remember in selecting a freelance writer to onboard:

Must have sufficient knowledge in your industry for quality content Ample knowledge on SEO Freelancers who charge per word or flat-rate based on average words per account Experienced writer who works with editors for better pricing package. Know what your business writer could offer in terms of services. Figure out clearly what online image do you want to build for your business. Hire one person as much as possible to speed up the process of optimizing your online image.

The common mistakes of content generation are:

SEO is not incorporated. Poor quality content. Reuse of content that has been written long time. Reuse of content that has not been updated. Practice of some form of plagiarism. Poor quality content.

Note: Plagiarism is against SEO best practices. It will drag down your business to a lower rank.

In order to ensure flawless writing, always get an editor who will take care of the grammatical area of the content. The most popular requested services incorporated in copywriting are the following:

Link curation Quality write-up content Graphic designs Infographics Copyright-free images