284: Get Better Clients Using Conversational Emails
The 80/20 Principle
Shownotes Transcript
If you want better clients, you need to convey that you are very special, not like most attorneys. How you convey that message is everything. You can't communicate in cliches or brazen claims. You must come across as sincere, thoughtful, and truly considerate. In this session, we'll discuss how to do that using simple, easy-to-write emails.
In this episode, you will hear:
Marketing tactics for attracting quality clients Effective marketing strategies for lawyers Client referral strategies with testimonials Email marketing for lawyers
Show Notes
Sign up) for my Educational Email course) to see my process for encouraging opt-ins and then sending valuable information by email. Some lawyers resort to overly aggressive or awkward tactics that make them seem desperate and are off-putting to higher-quality clients (here's an example) of what I mean). You can subscribe to my email list) to see what my "conversational emails" look like. You should definitely subscribe to Dean Jackson's list). And to David Ward's email list) as well (ignore his shabby web page; his emails are amazing). If you're collecting email addresses on a website consider doing this) to help boost opt-ins.
General Resources
The 80/20 Principle) (my email newsletter) The 5 Pillars of a Tech-Powered Law Practice) The Inner Circle) (an online community for law firm owners)
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