What we break down in todays video:
We determine the price for our SEO services by establishing the scope of work, which includes assessing desired business locations and services.
For a law firm client live example.
We then calculated the need for 28 top-level service pages, with a subsequent 52 location-specific pages for each service, totaling 1,484 pages. Our pricing strategy is based on 'dollar for deliverable,' where each page creation, optimization, uploading, and interlinking costs all added up for one cost per page. We conduct keyword and backlink research for each page and service to compete efficiently in the target market. The scope of work also considers the rates for team meetings, intake process, and regular reporting, all included in the final price. A monthly price is determined by the speed and extent of the project, with options for upfront total investment or a monthly plan over a set contract period.
Aside from the main service pages, we also factor in the creation of informational and supporting content for depth of concept. After the foundational content and backlink strategies are deployed, page age and authority over time are critical for SEO success.
