The main point that I really want to get a cross today is understanding the likelihood of taking either the first position on Google or one of the #1 - #5 spots on Google search results page also known as the SERPS.
The next mistake that I would like to cover with you today is regarding the math behind search traffic and conversion rates.I want to break down the customer journey and understand how your customers come in to your website correctly and optimize your site around that to be better suited for success instead of making the mistake of having your form cell at the bottom of your page for instance.
Lastly, I'd like to cover some of the ways to follow up with your customers in order to ensure more business and great service for your local clients. These are some of the largest beginner mistakes that I have noticed and I would like to cover them so you do not make these mistakes as well.
If you have questions related to local search engine optimization or how you can avoid these mistakes please feel free to go ahead and ask in the section below or I'm always happy to help local business owners get better results on Google and other search engines.
