Google Maps SEO For Beginners 2022
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Below I will give an overlook of the 26 elements that are being crawled by Williams tool I wanted to cover why you would want to know these factors and do they help with rank.

Keyword in Business Name:

Knowing how many business owners have this and are they ranking is very important. And a ranking signal.

Business Name :

Understanding the businesses names makes sense for at all because of creating columns and putting all of the data in a organized fashion is far as it being a signal other than having the key word in the name it's kind of irrelevant.

Latitude and Longitude : Longitude and latitude and knowing the precise location of a business is absolutely mandatory .

What is Distance to Target Location ?

Pulling in the distance to the main location from other locations is absolutely phenomenal I really really like knowing where my business is in regards to the actual City Center.

Is the Website Link inside of the GMB?

Knowing if the competition has a website and knowing what those websites are is a good to know but not a ranking signal.

Are there Google My Business Appointment Links?

Excellent to have but not a Google Maps ranking factor.

Primary Category of Google My Business

understanding and knowing the top performers primary category is absolutely essential for ranking your Google my business listing.

Additional Google My Business Categories:

Additional categories in my opinion take away from the overall optimization however if we are seen top performers that are consistently including a very common secondary and it makes sense for our brand it's good to know this information at the click of a button..

Hours of operation is not going to be a ranking ranking signal however having it within the columns as far as business data is definitely a good addition for this tool

Business Description : pulling in and displaying this data is good to see how well comp is optimized , if this is a signal

Seeing the Business Description (Length) see the above :)

Google My Business Rating: Overall rating helps with CTR so good to know but not a signal.

GMB Review Count: The over the overall review count is definitely good to know however it's not as essential as knowing what words are being utilized within those reviews and at what density.

Replies to Reviews: Knowing how active are competition is within their Google my business profile is going to give us a quick sneak peek at their overall GMB process and their performance

What is the Total Google My Business Post Count? Post count is not a ranking factor but I want to know how much I need to post in order to gain some views and clicks along with phone calls.

What is Post Count Over the last 90 Days: Post count by itself does not matter however seeing the level of care our comp is taking is good to know.

What is the Most Recent Post Date: Taking a look at the most recent post date this can be very very helpful again really just looking at how consistent or how persistent a particular business

What is the Total GMB Photo Count: Knowing at a glance how many images our competition has is a very good. Images add to views and clicks along with traffic so this is a secondary signal.