The current website structure is not optimal for SEO success and requires realignment.
The need for clearer semantic structuring with top-level pages based on high-profit, high-commercial intent keywords and categories (e.g., Motocross motorcycle parts - air filters, brakes, etc.).
Create individual content/pages for each recommended product to support the top-level categories to increase depth of concept and authority.
Internal linking should be strategic, ensuring top-level category pages are linked in the header, footer, and within body content for better page rank power.
Informational content should directly support the sale of products, enhancing authority rather than merely providing related information.
Underutilized footer section should reiterate top-level pages' internal links instead of filler pages like 'About Us' or 'Privacy Policy.'
Tips and tricks sections should be specific and directly related to the items being sold.