Google hates duplicate content on the internet. Too many webmasters think they can get away with this kind of over-optimization. Posting great content on a regular basis is important, but remember, it's better to have a smaller number of better blogs than a larger number of weak ones.
If you over-optimize a guest post with too many links pointing back to your site, you could get penalized. Use the rel=nofollow tag to mask the existence of your links to search engine algorithms while preserving them for your readers to click on. If you only link back to your homepage, you're asking for trouble.
Using the same anchor text multiple times is a form of offsite over-optimization. Direct users to pages relevant to the conversation instead of funneling all your traffic to the main page. If you're looking for an SEO that will help you improve your search rankings and visibility without over-optimizing, you need to get to know the company. The only way to truly know if you're working with the right SEO is by getting to know them.
More info about 16 SEO mistakes to avoid like the plague:
https://seo.co/seo-mistakes/)
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