Directory link building used to be a primary link-building strategy. Today's link-building services include very few, if any, backlinks from internet directories.
The best backlinks have some of the following features: They are in-content and in-context. They come from relevant websites, preferably in a similar or tangential niche. Many of the paid directories took a huge hit when Google started demoting sites that are regarded as spammy link farms.
Relevance trumps general directories and guest blogging opportunities, especially if you're gunning for targeted traffic. Deep linking also helps individual pages on your site rank highly in search.
More info about link building with directories: the pros, cons & proper strategy:
https://seo.co/link-building/directories/)
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