The most important factor in your content marketing program's success can be reduced to one characteristic: whether or not people want to read your material. There are some strategies you can adopt that make topic-finding missions easier and more consistent.
Analyze which of your blogs have been the most successful in the past. Ask your sales reps about what types of problems your customers face. Then, generate a list of topics that address those problems directly with advice or instructions. Read your competitors' blogs to see what's trending in your industry and apply those ideas to your own site.
Do research on search trends to fuel your content strategy. Forum forums are a great place to scout for potential topics for your blog. Get involved in Facebook groups and LinkedIn groups related to your industry. If you don't know what your audience wants to read, then you won't know how to create compelling content. Consider asking them point-blank what topics they'd like to read about in the future.
More info about how to find content topics people want to read:
https://seo.co/writing/topics/)
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