Given time and resources, almost anyone can learn how to do-it-yourself SEO. There are pros and cons to doing it yourself. Most agencies demand a minimum term for new contracts. Doing SEO yourself gives you all this flexibility, but also restricts your flexibility over the long term.
You won't be as good as a writer as someone who's practiced the art for years. There's an upper limit to how much time you'll be able to put into your campaign. The lack of experience and familiarity will result in more unknown unknowns.
You won't be able to prevent them from affecting your campaign, and you might not even recognize them when they arise. Ask yourself if you're comfortable taking full accountability for the day-to-day actions of and accountability for your campaign.
More info about DIY SEO: the pros and cons of do-it-yourself SEO:
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