Take a look at what's popular on your site and see what people are searching for. Use tools like Moz or Ahrefs to get hundreds of different long-tail keywords based on a single entry. Google Trends and Social Listening Software can help you uncover new topics and long-tail keywords for your niche. Use these tools to see what people are searching for and how those search patterns have changed.
Once you have a target keyword phrase, run a SEO keyword research) report to see how much traffic each idea gets. Use real-world examples such as case studies and customer testimonials for blog posts. Customers are more likely to share their experiences when they know their website is getting exposure. Long-tail keywords are a never-ending source of blog posts and content ideas. But it's difficult to measure their SEO ROI based on search engine rankings.
Conduct surveys or focus groups with your most avid readers and loyal customers to hear what they'd like to read in a blog. You don't have to worry about precise phrase inclusion or hitting a target number of keywords. Ranking for the most competitive online keywords requires a focus on users and search intent. Remember, the long-tail keyword strategy isn't extinct; it's just evolved into something simpler.
More info about long tail keywords in SEO: how to grow traffic from niche searches:
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