#700: Content Marketing ROI: How to Measure Your Content Marketing Campaign Performance Episode 1
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Many marketers don't understand what's necessary for measuring and analyzing a content marketing campaign. Analysis can help you define, set, and eventually measure your content and goals. There's no "right" or "wrong" way to go about defining your content marketing goals. When you're first starting out, most of your goals will be speculative or based on market research. But once you get rolling, you'll have access to more in-depth, brand-specific pools of data. Experimentation in marketing is vital to the long-term success of your campaign. Analytics is your tool to find out which of your experiments are working and which ones aren't. If you're gathering enough data, you can use analytics to generate new ideas for your content campaign. In this guide, we look at how to measure and analyze your content campaign. There are six high-level "rules" of the analysis game that will lead you to success in measuring and analyzing your content. Most systems will track your performance for you. It's a good idea to measure data with the broadest funnel possible. You need to be consistent in terms of when and how you measure. This consistency will help keep you accountable for your goals and will also give you more accurate insights.

Data is only useful if you're able to tie it back to something significant for your campaign. Google Analytics is going to be a major help to you, but there are other strong tools to consider. Avoid the temptation of confirmation bias and remain as neutral as possible. Six key content marketing metrics to analyze. These are some of the most important for understanding the effectiveness of your content marketing efforts. Data is only useful if it leads to some kind of change, so aim for all of your insights to connect to some formal action. 

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