#681: The Proper Way of Using Negative Keyword List
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A negative keyword list can be a great way to make sure you get the traffic you need while staying within the guidelines of search engines. While it is a simple concept, many people do not quite understand how a negative keyword list works or what they should put into one. 

While a positive keyword indicates what you want to show up in your ad, a negative keyword indicates what you do not want to show up in your ad. An easy example would be: If your business sells basketballs, you might include "basketball" in your ad group but exclude "soccer," "football," and other sports in a negative keyword list.

A negative keyword list is a list of words you don't want triggering your ads. It's important that you avoid spending money on search terms that aren't relevant to your business and in some cases, could actually be harmful to your brand. All the negative keyword lists are designed for a great result are already in the AdWords program. It is a commonly used term in the world of keyword bidding. However, some users find it quite difficult to use a negative keyword tool properly. 

This guide will walk you through that process and give you some pointers on how to use a negative keyword list.

More info about the proper way of using negative keyword lists. : https://ppc.co/negative-keyword-list/)

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