Shownotes Transcript
SEO, search engine optimization, is an important part of a website's success. But what makes SEO unique is the ways it affects your readers and your own business objectives. Every industry has its own keywords that readers are likely to look for when trying to find high-quality information about their class of product or service.
Automotive enthusiasts, for example, tend to look for the words Porsche, Ferrari, and Corvette when searching for automotive sites online. Although many in the business will claim otherwise, SEO can actually help draw loyal visitors to your website through word-of-mouth.
The value of Search Engine Optimization, or SEO, is something that most companies can benefit from. Since you probably know the value of Google listings for your site's visibility and reputation, let's look at the bigger picture of why you should care about SEO and how you can get involved. It is a collection of best practices that increases your visibility and activity on search engines. By doing so, people will be able to find you through an Internet search when they look for something you're selling. Essentially, SEO helps more people find you online – and helps them recognize your business more easily through advertising methods like Google Adwords.
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