What makes it so special is that it offers a huge volume of information in a very short time frame. Most guides are very long and not reader-friendly. This guide is more like a tutorial, meaning you can act upon what you learned and put it into practice immediately. All the major topics of PPC marketing and how they can help your law firm get found on Google are covered. The approach? Very clear and easy-to-learn, without unnecessary verbiage that makes many other books/guides feel much longer than they actually are.
This guide takes a different approach from other PPC guides and introduces an analytical framework for finding the best keywords for your law firm. It also offers some great PPC Campaign ideas like sending e-mail newsletters on PPC campaigns to gain higher CTR. The goal of this PPC Marketing For Law Firms guide is to help law firms set up, manage and optimize their Google AdWords campaigns and spend their advertising dollars strategically to produce good results.
Whether you're a new lawyer or a seasoned professional our guide outlines everything you need to know to successfully run a PPC campaign that will get results. We've gone over every tip, trick, and tactic and have distilled it down in an easy-to-read publication that condenses our best insights. You'll find the latest statistics on search engine marketing and see real-world examples of actual campaigns that have worked over the past several years.
More info about comprehensive guide of PPC marketing for law firms.:
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