Google Ad Rank is an important component of your Google Ads Quality Score. If you manage a large Google Ads campaign chances are you'll want to understand how it works so you can monitor it constantly. The Google Ad Rank Formula is the essential determining factor in determining your Quality Score, therefore it's important to understand how it's calculated .
More on Google's Ad Rank Formula: https://ppc.co/ad-rank-formula/)
The Ad Rank Formula is written in a very understandable manner. The author provides a valuable explanation of formulas used by Google to calculate the rankings and bids for display networks. He also includes an explanation on how to make money from your website using the AdCenter and Google Ads programs offered by Google. This book is well organized and geared towards those wishing to understand how search engine algorithms work.
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