Inbound digital marketing tactics are focused on attracting new prospects through content and social media. There is no direct selling or immediate material calls to action. Inbound marketing is a means of branding that can be supported by advertising, PR, sponsored events, blogs, social media, and webinars.
The biggest debate among businesses is which direction marketing should go (inbound marketing or outbound marketing). In this guide, we will show you the difference between inbound and outbound marketing and explain why it's more important to have both channels working together than to have one without the other.
Inbound marketing works with today's consumers to help them achieve a desirable and bring them to your business. Inbound marketing usually involves emailing the consumer or using advertising strategies that are along the lines of social networking or blogging. Outbound marketing on the other hand is the opposite, which drives traffic via traditional advertising and can be both automated or manual.
Inbound vs. Outbound Digital Marketing: https://seo.co/inbound-vs-outbound/)
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