Guerrilla marketing) is a term that came from the military in World War I. Guerrilla warfare means surrounding your enemy and cutting off their supplies, but it is also used to describe a sort of unconventional promotion.
It's meant to take place outside of the usual outlets or to use the strategy of reaching huge audiences while targeting a smaller subset group through individual means.
Guerrilla marketing may sound like a perfect fit for advertisers, but it can also be a really useful strategy for online businesses on a budget who are trying to reach new customers.
Ever since the first guerrilla marketing campaign, businesses have used unconventional or low-cost methods in an attempt to spread brand awareness.
More recently, and with the rise of social media, guerrilla marketing tactics have found their way into online marketing efforts in order to engage customers and generate awareness.
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