All website owners should remember one thing: Search engine rankings are based on relevance, not quantity. With Google's use of freshness signals and other factors, they don't reward link exchanges any longer.
The misconception is a link exchange will gain you a higher ranking on search engines). The flaw in this theory is the search engine doesn't know or care whether the page linking to yours contains relevant unique content. While quality links may help you rank more highly for specific search terms, it does not boost your overall page rank.
There are many SEOs that want to answer that question with a big yes, but the perception of most is still that link exchanges are not worth it for SEO. We have done a lot of research into this question and want to share what we have learned in hopes of helping others make the best decisions possible when it comes to link exchanges.
In this episode, we explore link exchanges and whether or not they are worth it for SEO.
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SEO) // PPC) // DEV) // LINK BUILDING )
