Social timing helps an online marketer) pull the most value of their online marketing campaigns. This is because social networks change in character and marketing trends within them vary widely over time. Facebook as a social network is one such network that changes course with time.
Social media has taken the world by storm in just the past decade. In this book, we address aspects of social timing within the realm of online marketing. We discuss the necessary timing that goes into any sort of marketing campaign as much as we also discuss the timeliness within specific platforms such as Facebook and Twitter. From a top level perspective, to get the best bang for your buck you want your campaigns to be in line with when users are at maximum engagement. This is where we tie back into social timing because it’s all about being at the right place at the right time.
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