E21: [In-depth] The rise and strategies of SHEIN
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In this episode, we explore the rise of Shein, the Chinese fast fashion retailer that has taken the world by storm. We'll discuss the company's founding, its unique supply chain, and its recent developments, including its recent restructuring. We'll also talk about why people should be interested in Shein, and whether or not its business practices are sustainable. Shein was founded in 2008 by Chris Xu, a Chinese entrepreneur. The company started out as an online retailer of wedding dresses, but it quickly expanded into other categories, such as women's clothing, men's clothing, and children's clothing. Shein's supply chain is one of the things that sets it apart from other fast fashion retailers. The company uses a quick reorder model, which means that it doesn't actually own much of its inventory. Instead, it partners with factories around the world to produce products on demand. This allows Shein to keep its prices low and to respond quickly to trends. In recent years, Shein has come under fire for a number of reasons. Despite these controversies, Shein remains one of the most popular online retailers in the world. The company has over 100 million active users and it's estimated to be worth over $100 billion. So why should people be interested in Shein? The company's prices are certainly attractive, and its selection of products is vast. However, it's important to be aware of the company's business practices before you make a purchase. In this episode, we'll discuss all of these things and more. We'll also talk about the future of Shein and whether or not the company can continue to grow at its current pace. This episode is heavily based on our July 2022 report "Who is SHEIN?" which can be found in its entirety here: https://momentum.asia/product/who-is-shein/