Defining Your Author Brand-Determine Your Target Audience
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Defining Your Author Brand-Determine Your Target Audience

In this episode of the Book Hackers Show, hosts Tammie Chrin and Cindy Minear discuss the importance of defining your author brand by determining your target audience.

They stress that understanding your target audience is crucial for tailoring your marketing efforts effectively and ensuring the right readers are reached.

The hosts outline several steps to define your target audience, including:

• Tammie and Cindy emphasize the significance of engaging with your audience through various channels, such as social media, email lists, and online communities.

• They underline the need for adaptability as your target audience evolves over time.

• The episode sets the stage for the next installment of the show, which will focus on crafting a compelling brand statement.

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What is a Book Hacker? "A Book Hacker is a self-publisher who is growing their business by creating books that provide value for their target audience." 🎯

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