It's not enough to just claim you're going to write a book and then sit down and magically will words to paper. Before they begin, every nonfiction author should consider their who, what, and why. When these three things are in focus, the writing process is easier, and the author has more clarity, confidence, and control. When authors have a strong foundation, they have a strong finish. Award-winning author, international book coach, and ghostwriter Ally Berthiaume) will provide authors with valuable expert insights to establish their strong foundation.
Tailored to those who are just getting started and want to start on the right foot, this talk will focus on the importance of authors identifying their ideal reader (who), their main message or promise (what), and the objectives of writing this book, for both them and their audience (why). Pulled into the fold will be key principles from Berthiaume's latest book, Do Not Write a Book...Until You Read This One). This is training you won't want to miss.
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