When you go to TV shows or news programs, you will only get a few minutes to promote your book and rely solely on forgettable sound bites. In this fast-paced digital age, the best place to pitch your work and garner people’s interest is in long-form media. Juliet Clark chats with Jackie Lapin, who explains podcasts or radio shows are way better platforms for authors than the many propaganda-run media outlets out there. She explains the importance of preparing a well-crafted media kit and coming up with 20 questions you want to be asked by the host when joining these long-form media channels to get people talking not just about your book but its author as well.
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