Overcoming SMB Roadblocks: Expert tips from Gusto's Josh Reeves | Episode 1988
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Todays show:

Josh Reeves joins Alex Wilhelm to discuss building a product people love (21:11), SMB challenges (23:56), growth strategies (36:47), and more!

Timestamps:

(0:00) Josh Reeves joins Alex Wilhelm

(2:16) Josh's previous startups and the early days of web development

(6:26) Transition to digital solutions and security for small businesses

(10:31) Gusto's growth, success metrics, and market penetration

(13:38) Vanta - Get $1000 off your SOC 2 at https://www.vanta.com/twist)

(14:30) Gusto's North Star, marketing strategies, and channel growth

(21:11) Building a product people love with good unit economics

(22:29) OpenPhone - Get 20% off your first six months at https://www.openphone.com/twist)

(23:56) Challenges of selling to SMBs and Gusto's product expansion

(28:50) Maintaining simplicity in product development

(35:18) DevSquad - Visit https://www⁠.devsquad.com/startups), book a call, and mention TWIST for 10% off!

(36:47) Ensuring product quality and the role of organic growth in marketing

(44:39) Competitive landscape in payroll and HR space

(48:54) Gusto's potential fintech ventures and communication styles among founders

(56:07) IT spending growth among SMBs and international expansion

(1:00:16) Navigating competition and partnerships

(1:01:41) Diversification of go-to-market strategies

(1:03:31) Financial strategies and thoughts on going public

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