OpenAI launched Sora, a new AI video generation tool integrated into ChatGPT Plus and Pro accounts. Sora generates videos from text prompts, images, and allows for advanced editing features like remixing and storyboard creation. The platform includes an "Explore" feed showcasing user-generated content to inspire users. Initial release focuses on the US and other select countries, with future expansion planned. The developers emphasize that Sora is a tool for creative augmentation, acknowledging its early-stage limitations but expressing excitement for its future potential. Safety and abuse prevention are key considerations in Sora's development.