In this episode, Robert Loft and Haley Hanson dive into the bold new territory Coca-Cola is exploring with its AI-generated Christmas campaign. Known for its nostalgic holiday ads, Coca-Cola has partnered with AI studios to craft a digital spin on its iconic festive imagery. But with mixed reactions flooding social media, has the brand traded authenticity for innovation?
Join us as we discuss:
- The Technology Behind the Ad: AI tools like Leonardo, Luma, Runway, and the specialized Kling model powering the visuals
- The Missing Magic?: Why Coca-Cola’s choice to exclude Santa has left some fans disappointed
- Art vs. AI: Is this a glimpse into the future of advertising, or a reminder of why human artistry matters?
Tune in for a thought-provoking conversation as Robert and Haley unpack the backlash, praise, and bigger questions about AI’s role in storytelling and brand legacy.
