Doctors are taking to platforms like TikTok and Twitter to make medicine less of a mystery for people—and becoming celebrities along the way. But the ethics here are in a very grey area. We’ve seen how misinformation can run rampant on social media. And we’ve also seen that it doesn’t take much for anyone to gain a following online. So I wanted to explore this to get a better understanding of what it means when your doctor becomes an influencer.