A few weeks ago, Elon Musk, Twitter’s new CEO, tweeted a poll asking if he should bring back Vine, the short-form video app Twitter purchased in 2012 but shuttered in 2016. Nearly 5 million votes later, 70% of people had voted to resurrect Vine. There were a number of factors that led to the app’s downfall. So if Vine were to come back, what would it need to do differently? More importantly, could it compete with the reigning short-form video juggernaut that is TikTok? To help me unpack this, I interviewed Lauren Schnipper, VP of corporate development at Jellysmack and co-host of the creator economy podcast Creator Upload.
